Great strategy means nothing if the business can’t execute.
When a high-growth startup hits a ceiling - revenue has stalled, team cohesiveness is breaking down, or the next company milestone is contingent on getting the operating model right - that’s when leaders call me.
I help uncover the real problem, and build a practical path forward.
WHEN I GET CALLED
Companies struggling to break into the US market.
Revenue has stalled and the cause isn't obvious.
You’re about to land bigger customers, but the business isn’t ready.
The operating model isn't scaling with the business
A post-acquisition integration is at risk.
The leadership team has outgrown the way it works together.
WHAT MAKES THIS DIFFERENT
I've been in the operator seat - responsible for the number, the team, the outcome.
I’m not a slide-deck consultant. I dig in with you to uncover what’s missing or what’s needed.
25+ years experience at companies from Microsoft to high-growth startups.
7 post-acquisition integration experiences - both good and bad
Trusted by board members and investors who know what good looks like.
Engagement Options
OPERATIONAL ADVISOR
Advisory
Embedded strategic and operational support for executives navigating scale. Typically covers GTM alignment, leadership team performance, operational efficiency, AI opportunities.
Board-level thinking. Operator-level execution.
Typically 4-6 hours of direct access per month including calls, reviews and async input.
On-going monthly retainer
DIAGNOSTIC SPRINT
Leadership & Business Assessment
A focused engagement to diagnose a specific business challenge: stalled GTM, org design gaps, pricing misalignment, partner strategy, or AI opportunity assessment. Includes interviews, analysis, and a clear written action plan with prioritized recommendations. No on-going commitment required.
Typically 2-week assessment.
Fixed deliverable.
Scope dependent
BOARD ADVISOR
Board Level
Independent board advisor to early and mid-stage tech companies. Investor and founder aligned.
I bring an operator’s perspective to the boardroom - heling founders and investors align on priorities, execution & growth.
Typically milestone or time-based.
I don’t believe in creating dependency. If a two-week engagement solves the problem, that’s a win. If we’re still working together six months later, it should be because you’re getting real value, not because you feel stuck. Let’s start the conversation.
“Max’s ability to come into a company, assess the challenges, and put in place a vision for success, is what makes her special…an asset to any company that’s ready to turn things around.
If you have the opportunity to work with her at any capacity, you’re in luck!”
— Mei Chen, Vice President, Customer Experience, CreatorIQ