Great strategy means nothing if the business can’t execute.
When a high-growth startup hits a ceiling - revenue stalling, team breaking down, the next funding round contingent on getting the operating model right - executives and investors call me.
I’m a scale-up operator and executive advisor with 20+ years building and fixing what matters inside technology companies. I’ve served as President & COO, worked through seven post-acquisition integrations, and helped companies
navigate the inflection points
that determine whether they become something significant - or don’t.
WHERE WE FOCUS:
Organizational Strategy
Right people, right roles. Building the structure and leadership capacity to scale before the cracks become crises.
Operational efficiency
Surfacing the underlying issues holding the business back - alignment gaps, pricing, sales motion, partner dynamics - and fixing them.
AI integration & adoption
Identifying where AI creates real, measurable impact, not as a trend exercise, but as a genuine lever for efficiency and growth.
GTM alignment
When the go-to-market isn’t converting the way it should. Diagnosing the gap between strategy and revenue, and a plan to address it quickly.
Underlying issue diagnosis
Sometimes the presenting problem isn’t the real problem. I find what’s actually driving the dysfunction, and build the path out.
WHEN I GET CALLED
Revenue has stalled and the cause isn't obvious
The operating model isn't scaling with the business
A post-acquisition integration is at risk
The board is asking questions that need answers
A funding round is contingent on getting things right
The leadership team is capable but not cohesive
WHAT MAKES THIS DIFFERENT
I've been in the operator seat - responsible for the number, the team, the outcome
Not a slide-deck consultant. I work in the business, not above it
25+ years experience at companies from Microsoft to high-growth startups
7 post-acquisition integration experiences - good and bad
Trusted by board members and investors who know what good looks like
Precision under pressure - a discipline forged as an NCAA Division 1 scholarship athlete
Engagement Options
OPERATIONAL ADVISOR
Advisory
Embedded strategic and operational support for executives navigating scale. Typically covers GTM alignment, leadership team performance, operational efficiency, AI opportunities. Board-level thinking with operator-level execution.
Typically 4-6 hours of direct access per month including calls, reviews and async input.
On-going monthly retainer
DIAGNOSTIC & SPRINT
Project | Fixed Scope
A focused engagement to diagnose a specific business challenge: stalled GTM, org design gaps, pricing misalignment, partner strategy, or AI opportunity assessment. Includes interviews, analysis, and a clear written action plan with prioritized recommendations. No on-going commitment required.
Typically 2-week assessment.
Fixed deliverable.
Scope dependent
BOARD ADVISORY
Board Level
Independent board advisor to early and mid-stage tech companies. Investor and founder aligned. Provides operational perspective at board level, GTM strategy, key milestone mapping and preparation, Board Management or fundraising, leadership team support, evaluations and development.
Typically milestone or time-based.
“Her ability to come into a company, assess the challenges, and put in place a vision for success, is what makes her special…an asset to any company that’s ready to turn things around. If you have the opportunity to work with her at any capacity, you’re in luck!”
— Mei chen, VP, Customer experience, creatorIQ